Earn rewards and benefits with your insurance!

A points program for a healthier lifestyle

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Coverage and rewards

Really? An insurance plan that earns you rewards?

It’s true! What’s better than an insurance plan with points and rewards that help motivate you to achieve a healthier lifestyle?

With the Manulife Vitality program, you can earn Vitality Points™ through walks, workouts, bike rides – anything that gets you active and can be recorded with a wearable device. The points system also rewards you through meditation, healthy sleep, getting a vaccine, dental checkups, online courses and more.

You can turn those points into rewards and gift cards from our popular brands, plus savings on your insurance costs.1 You might even earn more in rewards than you pay for your insurance!

Enjoy exclusive rewards

Here’s what you can get (check out the "How it works" page for a Vitality Go/Vitality Plus rewards breakdown):

  • Wearable devices: Earn a free or discounted Apple Watch,3 Garmin or Fitbit device
  • Discounts: Feast your eyes on these rewards from our partners!
    • Save up to $1,000/year with Expedia
    • Get a $99 Amazon gift code to use at Amazon.ca or on a one-year Amazon Prime membership
    • Get a free paramedical exam from ExamOne®
    • $40 off a WHOOP membership and 20% savings on WHOOP apparel and accessories
    • Fitness savings from Goodlife Fitness, Orangetheory Fitness and Les Mills On Demand
    • Save on healthy meal kits with HelloFresh
  • Gift cards: You can win gift cards from Tim Hortons, Starbucks, Walmart, Amazon.ca, Hudson’s Bay and Winners/Marshalls/Homesense

Check out our Manulife Vitality Rewards tool to see the discounts you could earn as a member, while improving your health and wellness.

Try the rewards tool

Here's how it works

Get the app

Every Monday, through the Manulife Vitality app, you receive a new weekly personal Vitality Points goal unique to you and your progress. The goal changes over time to help keep you motivated and on track.

Get active

Over the next seven days, earn points from Standard and Advanced workouts, which give you points toward your Weekly Target.

  • Earn 20 Vitality points – Standard workout:
    • Walk 10,000 steps
    • Exercise for 30 minutes with a 60% maximum heart rate
    • 200 calories burned
    • 650 active calories (Apple Watch only)
    • Record or submit a home or gym workout
  • Earn 30 Vitality points – Advanced workout:
    • Walk 15,000 steps
    • Exercise for 45 minutes with a 60% maximum heart rate
    • 300 calories burned
    • 975 active calories (Apple Watch only)
  • Maximum 6,000 points per year can be awarded for these workouts

Spin

Once you reach your goal, you can immediately spin the Vitality Wheel2 in the Manulife Vitality app! Plus, you’ll get a chance to play Vitality SquaresTM each month, a game that also gives you the chance to win points and gift cards.2

Manulife Vitality Health Review app screenshot

Pile up your points!

Right out of the gate, you can get 500 points for completing your Vitality Health Review™. Then you can start earning more and more points.

Manulife Vitality app Active Rewards screenshot

Vitality Active Rewards™

The Vitality Active Rewards™ points system keep you motivated with a Weekly Target and a chance to win more Vitality Points™ and gift cards by spinning the Vitality Wheel™!

How many points for that?

Vitality Points Activity
500 points Vitality Health Review (VHR)
1,000 points Non-smoker declaration
4,500 points Vitality Check™
1,000 points Preventative health checks
700 points Online education
1,040 points Weekly goals check-in
100 points Certification (first-aid and CPR training)
6,000 points Physical activity
1,500 points Athletic events
500 points Meditation (HealthyMind™)
400 points COVID-19 vaccination
900 points Health sleep

+ bonus points with the Vitality Wheel™ and Vitality Squares™

How to get Manulife Vitality rewards and improve your status

You start out at Bronze Status, with 0 points. As you accumulate points, your status will improve:

3,500 points =
Silver Status

7,000 points =
Gold Status

10,000 points =
Platinum Status

3,500 points =
Silver Status

7,000 points =
Gold Status

10,000 points =
Platinum Status

At the end of each year, you get a kickstart of 10% of the previous year’s points.

It’s true: Manulife Vitality grows with you so you have a more personalized experience throughout your life! When you reach ages 65, 71 and 81, the way you earn points evolves to make it even easier for you to earn Vitality Points™ and rewards!

Here’s how Manulife Vitality grows throughout your life:
  Through age 64 At age 65 For ages 71-80 For ages 81+
New vaccines added (points can be earned once per lifetime)

N/A
  • Pneumonia (200 points)
  • Shingles (200 points)

N/A

N/A
Steps required per workout type
  • Light: 5,000
  • Standard: 10,000
  • Advanced: 15,000
  • Light: 5,000
  • Standard: 10,000
  • Advanced: 15,000
  • Light: 4,000
  • Standard: 8,000
  • Advanced: 12,000
  • Light: 3,000
  • Standard: 6,000
  • Advanced: 9,000
Workout minutes at 60% of max heart rate per workout type
  • Light: 15 minutes
  • Standard: 30 minutes 
  • Advanced: 45 minutes
  • Light: 15 minutes
  • Standard: 30 minutes 
  • Advanced: 45 minutes
  • Light: 10 minutes
  • Standard: 20 minutes 
  • Advanced: 30 minutes
  • Light: 10 minutes
  • Standard: 20 minutes
  • Advanced: 30 minutes
Calories burned per workout type
  • Light: 100
  • Standard: 200
  • Advanced: 300
  • Light: 100
  • Standard: 200
  • Advanced: 300
  • Light: 50
  • Standard: 100
  • Advanced: 150
  • Light: 50
  • Standard: 100
  • Advanced: 150

Here's a recap of how Manulife Vitality grows throughout your life:

At age 65

You can now earn 200 Vitality Points each for pneumonia and shingles vaccines (once per lifetime).

At age 71+

  • Fewer daily steps required to earn Vitality Points for the three workout types (Light, Standard and Advanced). Step requirements are lowered even further at age 81!
  • Fewer daily workout minutes required for the three workout types.
  • Fewer daily active calories burned required for the three workout types.
  • Blood pressure target has been lowered, so it’s easier to earn 1,000 Vitality Points as part of your Vitality Check™.

Also at age 71, a lower blood pressure target comes into effect. If your blood pressure is equal to or below the healthy range of 140/90, you are eligible for 1,000 Vitality Points as part of your Vitality Check™. The healthy range before age 71 is 120/80.

Note: While points for pneumonia and shingles vaccines are added at age 65, points for mammograms and pap smears are removed at age 71, since they’re no longer recommended in that age range.4, 5

Frequently asked questions

There are so many ways to earn Vitality Points! Right off the bat, you can earn 500 points by completing your Vitality Health Review and 1,000 by declaring you’re a non-smoker (if you are). Recording your physical activity with a wearable device can earn you up to 30 points per day, and even meditation and healthy sleep can pile up 10 and 5 per day, respectively.

For more, check out the “How many points for that?” chart above, or watch our “Points & rewards” how-to video.

To access your valuable rewards, simply log into your online account or open the app and click on Rewards. From there, choose the reward you want to redeem and follow the simple instructions.

If you’ve earned a gift card, open the app and you’ll see a big pink button at the top of the home screen that says “View your gift cards.” Click that and, voila: a list of your gift cards. Just click on the one you want to use and enjoy!

Vitality Points reset at the end of your program year – but the good news is you start off with 10% of your previous year’s total as a head start! So if you end the year with 5,000 points, you’ll start the next one with 500. And in that new program year you can start building up points to climb from status to status once again.

1 Savings on insurance costs are in comparison to the same Manulife life insurance policy without Vitality Plus. The level of savings on insurance costs will vary based upon the Vitality Status achieved by the life insured. Savings on insurance costs are only available on Family Term with Vitality Plus and Manulife UL with Vitality Plus. Manulife Par with Vitality Plus offers the potential for Vitality Dividends.

2 Answer a skill-testing question correctly to win any award from the Vitality Wheel and Vitality Squares.

3 Free Apple Watch refers to Apple Watch SE with $0 initial payment (plus tax) and $0 monthly payments earned by accumulating 500 Vitality Points through Standard or Active Workouts every month for 24 months.

Initial payment does not include applicable taxes or upgrades which may include cellular models. Tax on initial payment is based on retail value of Apple Watch. Apple Watch Ultra 2, Apple Watch Series 10, and Apple Watch SE require iPhone Xs or later with iOS 18 or later. Wireless service plan required for cellular service. Contact your service provider for more details. Connection may vary based on network availability. Check apple.com/watch/cellular for participating wireless carriers and eligibility. See support.apple.com/en-us/HT207578 for additional setup instructions. Eligibility for specific rewards or participation in specific reward programs may vary. Apple Watch and iPhone service provider must be the same. The full value of the Apple Watch SE is $329, which is comprised of monthly payments of $13.70 per month over 24 months. The full value of the Apple Watch Series 10 is $549, comprised of an initial payment of $220 plus tax, then monthly payments of $13.70 per month over 24 months. The full value of the Apple Watch Ultra 2 is $1,099, comprised of an initial payment of $770 plus tax, then monthly payments of $13.70 per month over 24 months. Each monthly payment can be reduced to as little as $0 depending on how many Vitality Points you earn. Apple is not a participant in or sponsor of this promotion. Apple Watch is a trademark of Apple Inc. All rights reserved. 

4 bccancer.bc.ca, “Who Should Get a Mammogram?” 2023.

5 bccancer.bc.ca, “Who Should Get Screened?” 2023.

Eligibility for rewards may change over time and are not guaranteed over the full life of the insurance policy.

GoodLife Fitness® and GoodLife Fitness are trademarks or registered trademarks and are used under license. ExamOne is a registered trademark of Quest Diagnostics.

Amazon.ca is not a sponsor of this promotion. Amazon.ca Gift Cards ("GCs") are redeemable only for eligible products on Amazon.ca. Return policies for products are available on Amazon.ca. Except as required by law, GCs cannot be reloaded, resold, transferred for value, redeemed for cash or applied to any other account. To view a GC balance or for more information about your GC, visit "Your Account" on Amazon.ca or contact us at www.amazon.ca/contact-us. GCs cannot be used to purchase other GCs. Amazon is not responsible if a GC is lost, stolen, destroyed or used without permission. For complete terms and conditions, see www.amazon.ca/gc-legal. GCs are issued by Amazon.com. ca, Inc., a Delaware corporation. No expiration date or service fees.

Members who have reached Platinum Status and complete your Vitality Health Review (VHR) for three consecutive years are automatically eligible to receive an Amazon gift code in an amount equivalent to the current cost of a one-year Prime membership as of January 1, 2024. Cost of tax not included.

You must redeem your Amazon gift code and agree to the Amazon Prime Terms and Conditions to qualify for Amazon Prime membership. Your Amazon gift code can be applied towards the payment of your Amazon Prime membership or other Amazon.ca purchases. If, at the time of renewal, the balance remaining on your gift-code does not cover the cost of your Prime membership, your credit card will be charged the remaining balance.

Membership automatically renews for the membership fee in effect at the time of renewal plus applicable taxes. You may cancel at any time by visiting Your Account and adjusting your membership settings. Valid credit card required at time of registration if Amazon does not have one on file. Amazon gift codes cannot be transferred or resold. For more information about Amazon Prime, visit amazon.ca/prime. Amazon.com is not a sponsor of this promotion. All Amazon ®, ™ & © are IP of Amazon.com, Inc. or its affiliates.

Fitbit and the Fitbit logo are trademarks or registered trademarks of Fitbit in the U.S. and other countries.

New Les Mills on Demand members will be billed after their free trial but can cancel future payments at any time.

You must have an up-to-date WHOOP membership and use an iOS device to earn Vitality Points with WHOOP. All WHOOP memberships automatically renew as an annual membership at the then current price. Additional fees for shipping WHOOP band or apparel and accessories and tax are dependent on location.  

One offer per household for new customers only. You'll receive 50% off your first box plus free shipping on your first box (valued at $9.99 or $19.99 if you are in Newfoundland). Deal valid with the purchase of a 2 or 4-person meal plan where HelloFresh delivers in Canada. Upon redemption, you will be enrolled in an auto-renewing subscription which you may cancel at any time, in accordance with our Terms and Conditions. Please check HELLOFRESH.ca for more information. The HELLOFRESH trademark and family of associated marks are owned by affiliates of HelloFresh Canada Inc. and used under license.

Garmin and Vivofit are registered trademarks of Garmin Ltd. or its subsidiaries.

You are automatically eligible for an Amazon Prime membership after you reach Platinum status and complete your VHR three years in a row. For each successive year, completing these achievements means an additional year of Prime membership.

Expedia is not a participant in or sponsor of this promotion. Expedia and the Airplane Logo are either registered trademarks or trademarks of Expedia, Inc. in the United States and/or other countries. All other trademarks are the property of their respective owners.

Conditions apply. Contact a studio near you for full details. Orangetheory® and other Orangetheory® marks are registered trademarks of OTF IP Holder, LLC. © Copyright 2024 OTF IP Holder, LLC and its affiliates.

Vitality, Active Rewards, Vitality Wheel, Vitality Squares, Viality Check, Vitality Health Review and Vitality Points are trademarks of The Vitality Group International Inc., and are used by The Manufacturers Life Insurance Company and its affiliates under license. Manulife, Stylized M Design, and Manulife & Stylized M Design are trademarks of The Manufacturers Life Insurance Company and are used by it, and by its affiliates under license.