Manulife Vitality

Get insurance. Get healthy. Get rewards.

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What does it mean to be a Manulife Vitality member?

When you have insurance with Manulife Vitality, you’re not just getting financial protection — you’re embracing a lifestyle that enhances both your physical and mental well-being, while being rewarded for your healthy actions. 

We want Canadians to live longer, healthier lives. That’s why you can enjoy Manulife Vitality on virtually all our life and health & dental insurance products.

No matter your age or fitness level, you can walk, run, sleep and meditate your way to valuable rewards and discounts on popular brands. You can even earn a free Apple Watch1 and save on the cost of your insurance.2

Ready to find out how it works?

Become a member!

Talk to your advisor to get started or let us help you find one.

Find an advisor

Here are the potential annual savings on popular brands that can be yours at each 
Vitality Status.3

With Bronze Status, you could earn $1,131 a year in rewards.

Bronze

Plus, earn gift cards from Vitality Wheel™ spins.4

With Silver Status, you could earn $1,271 a year in rewards.]

Silver

Plus, earn gift cards from Vitality Wheel™ spins4 and 2% insurance savings in Year 2 and beyond.

With Gold Status, you could earn $1,516 a year in rewards.

Gold

Plus, earn gift cards from Vitality Wheel™ spins4 and 10% insurance savings in Year 2 and beyond.

With Platinum Status, you could earn $2,244 a year in rewards.

Platinum

Plus, earn gift cards from Vitality Wheel™ spins4 and 15%5 insurance savings in Year 2 and beyond.

Get more and pay less with Manulife Vitality!

two people hiking in grassy field

Savings on insurance cost2

You’ll get 10% off the cost of your insurance5 in your first year and can increase your savings by practicing healthy habits.

person with sunglasses walking on an empty street

Savings on popular brands

Some savings are available right away and you can earn more savings and gift cards through your active lifestyle.

Person walking on sidewalk

A healthier lifestyle

Learn your Vitality Age™ – your biological age based on your health and wellness – and try to improve it by making smart choices. The more healthy habits you practice, the more Vitality Points™ you earn, and the greater your Vitality Status™.

How does Manulife Vitality compare to traditional life insurance?

There are two versions of Manulife Vitality. Vitality Go™ comes at no cost with all eligible plans6, while Vitality Plus™ gives you even more rewards – including the chance to earn a free Apple Watch1 – for a small monthly fee. Manulife Vitality with health and dental insurance is very similar to Vitality Plus.

Compare traditional life insurance versus life insurance with Manulife Vitality Plus
  Traditional life insurance Life insurance with Manulife Vitality Go Life insurance with Manulife Vitality Plus
Life insurance coverage ✓ included ✓ included ✓ included
Savings on insurance costs n/a n/a Up to 15% per year2
Wearable device savings n/a Savings on Garmin fitness trackers or Fitbit devices, Oura Ring 4, and WHOOP membership Complimentary Garmin or Fitbit, save on WHOOP membership or Oura Ring 4, or earn a free Apple Watch1
Health screening – ExamOne® n/a n/a Free at-home paramedical screening
adidas® sportswear n/a Save up to 10% Save up to 30%
Expedia n/a Save 10% Save up to 50%
Savings from GoodLife Fitness, HelloFresh and Amazon n/a n/a Yes!
Gift cards from popular brands n/a Available based on activity level Available based on activity level
Les Mills+ n/a 14-day free trial and up to 50% off monthly subscriptions 14-day free trial and up to 50% off monthly subscriptions
Learn more about Manulife Vitality rewards and points

Ready to become a 
Manulife Vitality member?

For Manulife Vitality with life insurance:
Contact your insurance advisor or let us find one for you.

Find an advisor

For Manulife Vitality with health and dental insurance:
You can purchase a plan directly here.

What do members have to say?

We’re here to cheer you on when it comes to saving you money through valuable Manulife Vitality rewards, and helping you live healthier. 
But don’t just take our word for it. Here’s what some Manulife Vitality members have to say about the program.

Sukhminder V

Download a transcript (PDF)

Balancing two young children and work was overwhelming for Sukhminder. Now he’s using the Manulife Vitality program to stay accountable to fitness, diet and mental health.

Leslie L

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Fitness is a family affair for Leslie. She's using Manulife Vitality to keep active with her kids.

Rick Z

Download a transcript (PDF)

Because health is very important in his culture, Rick is using Manulife Vitality to show his children the importance of eating healthy and staying active.

Frequently asked questions

No. All biometric results will be sent to The Vitality Group for application to your Manulife Vitality account. Manulife does not have access to these biometric results and lifestyle information.

If you have a question about your Manulife Vitality account, you can contact the Customer Service Centre at Manulife. If your inquiry is about your biometrics or requires biometric information, you will be asked to provide consent for Manulife to access your biometric results. If you do not wish to authorize this access, the Manulife Customer Service Professional will engage an alternate servicing model with The Vitality Group directly, possibly through email or direct mail submission.

There are so many ways to earn Vitality Points! Here are just a few:

  • Walk at least 10,000 steps in a day
  • Complete at least 30 workout minutes in a day
  • Get a dental checkup
  • Get your flu vaccine
  • Complete your Vitality Health Review™
  • Meditate
  • Get healthy sleep

Earning points can get you a weekly spin of the Vitality Wheel ™4, which can earn you gift cards or more points.

Plus, as you pile up your points, your Vitality Status will increase, earning you more savings on insurance costs and on popular brands.

You can talk to your advisor and see if you qualify to convert your current life insurance plan to a product with Manulife Vitality.

Check out more frequently asked questions

Already a member?

Log in to Manulife Vitality

Download the Manulife Vitality mobile app.

Download on the Apple App Store

Get it on Google Play

1 Free Apple Watch refers to Apple Watch SE with $0 initial payment (plus tax) and $0 monthly payments earned by accumulating 500 Vitality Points through Standard or Active Workouts every month for 24 months.

Initial payment does not include applicable taxes or upgrades which may include cellular models. Tax on initial payment is based on retail value of Apple Watch. Apple Watch Ultra 2, Apple Watch Series 10, and Apple Watch SE require iPhone Xs or or later with iOS 18 or later. Wireless service plan required for cellular service. Contact your service provider for more details. Connection may vary based on network availability. Check for participating wireless carriers and eligibility. Visit Setup cellular on Apple Watch for additional setup instructions. Eligibility for specific rewards or participation in specific reward programs may vary. Apple Watch and iPhone service provider must be the same.  The full value of the Apple Watch SE is $329, which is comprised of monthly payments of $13.70 per month over 24 months.  The full value of the Apple Watch Series 10 is $549, comprised of an initial payment of $220 plus tax, then monthly payments of $13.70 per month over 24 months. The full value of the Apple Watch Ultra 2 is $1,099, comprised of an initial payment of $770 tax, then monthly payments of $13.70 per month over 24 months. Each monthly payment can be reduced to as little as $0 depending on how many Vitality Points you earn. Apple is not a participant in or sponsor of this promotion. Apple Watch is a trademark of Apple Inc. All rights reserved.

2 Savings on insurance costs are in comparison to the same Manulife life insurance policy without Vitality Plus. The level of savings on insurance costs will vary based upon the Vitality Status achieved by the life insured. Savings on insurance costs are only available on Family Term with Vitality Plus and Manulife UL with Vitality Plus. Manulife Par with Vitality Plus offers the potential for Vitality Dividends.

3 Bronze potential savings is based on purchase of an Apple Watch Ultra 2 with $0 monthly payments earned ($452 value), ExamOne health check ($120 value), $400 in adidas sportswear with 15% off, $40 off WHOOP membership, 25% off the Ultimate GoodLife membership ($259.94 value) and maximum Expedia bookings at 10% off ($200 value). Silver potential savings is based on purchase of an Apple Watch Ultra 2 with $0 monthly payments earned ($452 value), ExamOne health check ($120 value), 25% off the Ultimate GoodLife membership ($259.94 value), $20 HelloFresh savings, $400 in adidas sportswear with 20% off, $40 off WHOOP membership and maximum Expedia bookings at 15% off ($300 value). Gold potential savings is based on purchase of an Apple Watch Ultra 2 with $0 monthly payments earned ($452 value), ExamOne health check ($120 value), 25% off the Ultimate GoodLife membership ($259.94 value), $45 HelloFresh savings, $400 in adidas sportswear with 25% off, $40 off WHOOP membership and maximum Expedia bookings at 25% off ($500 value). Platinum potential savings is based on purchase of an Apple Watch Ultra 2 with $0 monthly payments earned ($452 value), ExamOne health check ($120 value), 25% off the Ultimate GoodLife membership ($259.94 value), $154 HelloFresh savings, $400 in adidas sportswear with 30% off, $40 off WHOOP membership and maximum Expedia bookings at 50% off ($1,000 value).

4 Answer a skill-testing question correctly to win any award from the Vitality Wheel™.

5 Health and dental insurance premium savings are 2% at Silver, 5% at Gold and 10% at Platinum.

6 Eligibility requirements: Insured must have reached their 18th birthday by the time the policy is issued. Available on single life coverage only. 

Eligibility for rewards may change over time and are not guaranteed over the full life of the insurance policy.

New Les Mills+ members will be billed after their free trial but can change payment methods or cancel future payments at any time. No annual subscription required.

Members who have reached Platinum Status and complete their Vitality Health Review (VHR) for three consecutive years are automatically eligible to receive a $99 Amazon gift code. Your Amazon gift code can be applied towards purchases on Amazon.ca. Amazon gift codes cannot be transferred or resold. Amazon is not a sponsor of this promotion. All Amazon ®, ™ & © are IP of Amazon, Inc. or its affiliates.

One HelloFresh offer per household for new customers only. You'll receive 50% off your first box plus free shipping on your first box (valued at $9.99, or $19.99 if you are in Newfoundland). Deal valid with the purchase of a 2- or 4-person meal plan where HelloFresh delivers in Canada. Upon redemption, you will be enrolled in an auto-renewing subscription which you may cancel at any time, in accordance with our Terms and Conditions. Please check hellofresh.ca for more information. The HELLOFRESH trademark and family of associated marks are owned by affiliates of HelloFresh Canada Inc. and used under license.

You must have an up-to-date WHOOP membership and use an iOS device to earn Vitality Points with WHOOP. All WHOOP memberships automatically renew as an annual membership at the then current price. The apparel and accessories discount is not applicable to SportFlex bands, batteries, or packs. Additional fees for shipping WHOOP band or apparel and accessories and tax are dependent on location.

Eligible members can earn a discount on online purchases only at adidas.ca, for up to $1000 per coupon code. The amount of discount for Plus members will vary based upon Vitality Member’s Vitality status (Bronze -15%, Silver - 20%, Gold - 25%, Platinum - 30%). Go members can earn 15%, regardless of status. Some exclusions apply. See adidas.ca for details.

Offer good for 15%, 20%, 25% or 30% off full price items adidas.ca and adidas.ca/fr. Enter code at checkout to apply discount up to $1000. One use per customer. Offer cannot be combined with other offers, additional coupons, or discounts. Offer is not valid on prior purchases. Offer not valid for cash. While quantities last. Exclusions apply, including but not limited to: 4D, Select Ultraboost, Pharrell x adidas, Disney, adizero adios pro, Human Made, limited edition Originals, Select Samba, Select Gazelle, Select Campus, Select NMD, Select Stan Smith, Select Superstar, Gift Cards and purchases on the Confirmed App. Valid on domestic Canadian orders only. adidas reserves the right to change terms and conditions, substitute offer of equal or greater value and end offer at any time without notice. Void where prohibited or restricted by law. Fitbit, Fitbit Inspire 3 and the Fitbit logo are trademarks or registered trademarks of Fitbit in the U.S. and other countries.  

Garmin and vívosmart are registered trademarks of Garmin Ltd. or its subsidiaries. Limit two devices at checkout. Offer may not be combined with any other coupons, discounts, promotions or rebates. Discount is subject to Garmin Terms and Conditions. Some exclusions may apply, such as newly launched products for 60 days or more post-launch. Offers subject to change at the discretion of Garmin.

Oura Membership required for access to the complete suite of features and to earn Vitality Points with Oura Ring – 1 month included for new members, $7.99 CAD/month (before tax) afterwards – The Oura Membership automatically renews each month until canceled in accordance with the Oura Terms of Use. This Oura Ring offer cannot be combined with other offers from Oura. Oura Ring products and services are not medical devices, and are not intended to mitigate, prevent, treat, cure, or diagnose any disease or condition. If you have any concerns about your health, please consult your doctor.  Vitality members can earn Vitality Points for Meditation and Healthy Sleep with the Oura Ring. iOS users can also earn Vitality Points for workouts through heart rate, steps, and Active Calories. © 2025 Oura Health Oy. All Rights Reserved. ŌURA and OURA and Ō are trademarks of Oura Health Oy and may not be used without permission.

GoodLife Fitness® and GoodLife Fitness are trademarks or registered trademarks and are used under license.

ExamOne is a registered trademark of Quest Diagnostics.

Expedia and the Expedia Logo are either registered trademarks or trademarks of Expedia, Inc. in the United States and/or other countries. All other trademarks are the property of their respective owners.

Conditions apply. Contact a studio near you for full details. Orangetheory® and other Orangetheory® marks are registered trademarks of OTF IP Holder, LLC. © Copyright 2025 OTF IP Holder, LLC and its affiliates.

Insurance products are issued by The Manufacturers Life Insurance Company. The Vitality Group Inc., in association with The Manufacturers Life Insurance Company, provides the Manulife Vitality program. The Manulife Vitality program is available with select policies. Please consult your financial representative to learn more and find out if you qualify for this product. Vitality is a trademark of Vitality Group International Inc. and is used by The Manufacturers Life Insurance Company and its affiliates under license. Vitality, Vitality Age, Vitality Points, Vitality Status, Vitality Health Review, Vitality Wheel, Vitality Go and Vitality Plus are trademarks of Vitality Group International, Inc., and are used by The Manufacturers Life Insurance Company and its affiliates under license.

Flexcare and FollowMe are trademarks of The Manufacturers Life Insurance Company and are used by it, and by its affiliates under license Manulife, Stylized M Design, and Manulife & Stylized M Design are trademarks of The Manufacturers Life Insurance Company and are used by it, and by its affiliates under license.