Earn rewards and benefits with your insurance!

A points program for a healthier lifestyle

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Coverage and rewards

Really? An insurance plan that earns you rewards?

It’s true! What’s better than an insurance plan with points and rewards that help motivate you to achieve a healthier lifestyle?

With the Manulife Vitality program, you can earn Vitality Points™ through walks, workouts, bike rides – anything that gets you active and can be recorded with a wearable device. The points system also rewards you through meditation, healthy sleep, getting a vaccine, dental checkups, online courses and more.

You can turn those points into rewards and gift cards from our popular brands, plus savings on your insurance costs.1 You might even earn more in rewards than you pay for your insurance!

Enjoy exclusive rewards

Here’s what you can get (and check out the Vitality Go/Vitality Plus rewards breakdown):

  • Wearable devices: Earn a free or discounted Apple Watch,3 Oura Ring 4, Garmin fitness tracker or Fitbit device
  • Discounts: Feast your eyes on these rewards from our partners!
    • Save up to $1,000/year with Expedia
    • Get a $99 Amazon gift code to use at Amazon.ca or on a one-year Prime membership
    • Get a free paramedical exam from ExamOne®
    • Save up to 30% on Adidas® sportswear
    • $40 off a WHOOP membership and 20% savings on WHOOP apparel and accessories
    • Fitness savings from Goodlife Fitness, Orangetheory Fitness and Les Mills On Demand
    • Save on healthy meal kits with HelloFresh
  • Gift cards: You can win gift cards from Tim Hortons, Starbucks, Walmart, Amazon.ca, and Winners/Marshalls/Homesense

Check out our Manulife Vitality Rewards tool to see the discounts you could earn as a member, while improving your health and wellness.

Try the rewards tool

Earn Vitality Wheel™6 spins for rewards

Get the app

Every Monday, through the Manulife Vitality app, you receive a new weekly personal Vitality Points goal unique to you and your progress. The goal changes over time to help keep you motivated and on track.

Get active

Over the next seven days, earn points from Standard and Advanced workouts, which give you points toward your Weekly Target.

  • Earn 20 Vitality points – Standard workout:
    • Walk 10,000 steps
    • Exercise for 30 minutes with a 60% maximum heart rate
    • 200 calories burned
    • 650 active calories (Apple Watch only)
    • Record or submit a home or gym workout
  • Earn 30 Vitality points – Advanced workout:
    • Walk 15,000 steps
    • Exercise for 45 minutes with a 60% maximum heart rate
    • 300 calories burned
    • 975 active calories (Apple Watch only)
  • Maximum 6,000 points per year can be awarded for these workouts

Spin

Once you reach your goal, you can immediately spin the Vitality Wheel6 in the Manulife Vitality app! Plus, you’ll get a chance to play Vitality SquaresTM each month, a game that also gives you the chance to win points and gift cards.6

Manulife Vitality Health Review app screenshot

Pile up your points!

Right out of the gate, you can get 500 points for completing your Vitality Health Review™. Then you can start earning more and more points.

Manulife Vitality app Active Rewards screenshot

Vitality Active Rewards™

The Vitality Active Rewards™ points system keep you motivated with a Weekly Target and a chance to win more Vitality Points™ and gift cards by spinning the Vitality Wheel™!

How many points per year for that?

Vitality Points Activity
100 points Certification (first-aid and CPR training)
Upload proof of certification (100 points each).
200 points Dental screening
Upload proof of dental screening.
200 points Flu shot
Upload proof of flu shot.
200 points Pap smear
Upload proof of pap smear.
200 points Colorectal screening
Upload proof of colorectal screening or colonoscopy.
200 points Mammogram
Upload proof of mammogram.
200 points Skin cancer screening
Upload proof of skin cancer screening.
400 points COVID-19 vaccination
Upload proof of vaccination up to twice a year (200 points each).
500 points Meditation (HealthyMind™)
Use any compatible meditation app to record your meditation.
500 points Vitality Health Review (VHR)
Complete your VHR in the Manulife Vitality app or in the online member portal.
700 points Online education
Complete interactive tools and nutrition courses in the Manulife Vitality app or in the online member portal.
900 points Healthy sleep
Use any compatible app that monitors sleep to record 7-9 hours of consecutive sleep per night.
1,000 points Non-smoker declaration
Complete the non-smoker declaration in the Manulife Vitality app or in the online member portal.
1,040 points Weekly goals check-in
Use the Manulife Vitality app to set and complete goals.
1,500 points Athletic events
Upload proof of participation in athletic events or sports leagues.
4,500 points Vitality Check
Upload proof of your health check or, if you’re a Manulife Vitality Plus member, book it with ExamOne.
6,000 points Physical activity
Earn points through daily physical activity recorded with your smartphone or wearable device.

+ bonus points with the Vitality Wheel™ and Vitality Squares™

How to get Manulife Vitality rewards and improve your status

You start out at Bronze Status, with 0 points. As you accumulate points, your status will improve:

3,500 points =
Silver Status

7,000 points =
Gold Status

10,000 points =
Platinum Status

At the end of each year, you get a kickstart of 10% of the previous year’s points.

It’s true: Manulife Vitality grows with you so you have a more personalized experience throughout your life! When you reach ages 65, 71 and 81, the way you earn points evolves to make it even easier for you to earn Vitality Points™ and rewards!

Here’s how Manulife Vitality grows throughout your life:
  Through age 64 At age 65 For ages 71-80 For ages 81+
New vaccines added (points can be earned once per lifetime)

N/A
  • Pneumonia (200 points)
  • Shingles (200 points)

N/A

N/A
Steps required per workout type
  • Light: 5,000
  • Standard: 10,000
  • Advanced: 15,000
  • Light: 5,000
  • Standard: 10,000
  • Advanced: 15,000
  • Light: 4,000
  • Standard: 8,000
  • Advanced: 12,000
  • Light: 3,000
  • Standard: 6,000
  • Advanced: 9,000
Workout minutes at 60% of max heart rate per workout type
  • Light: 15 minutes
  • Standard: 30 minutes 
  • Advanced: 45 minutes
  • Light: 15 minutes
  • Standard: 30 minutes 
  • Advanced: 45 minutes
  • Light: 10 minutes
  • Standard: 20 minutes 
  • Advanced: 30 minutes
  • Light: 10 minutes
  • Standard: 20 minutes
  • Advanced: 30 minutes
Calories burned per workout type
  • Light: 100
  • Standard: 200
  • Advanced: 300
  • Light: 100
  • Standard: 200
  • Advanced: 300
  • Light: 50
  • Standard: 100
  • Advanced: 150
  • Light: 50
  • Standard: 100
  • Advanced: 150

Here's a recap of how Manulife Vitality grows throughout your life:

At age 65

You can now earn 200 Vitality Points each for pneumonia and shingles vaccines (once per lifetime).

At age 71+

  • Fewer daily steps required to earn Vitality Points for the three workout types (Light, Standard and Advanced). Step requirements are lowered even further at age 81!
  • Fewer daily workout minutes required for the three workout types.
  • Fewer daily active calories burned required for the three workout types.
  • Blood pressure target has been lowered, so it’s easier to earn 1,000 Vitality Points as part of your Vitality Check™.

Also at age 71, a lower blood pressure target comes into effect. If your blood pressure is equal to or below the healthy range of 140/90, you are eligible for 1,000 Vitality Points as part of your Vitality Check™. The healthy range before age 71 is 120/80.

Note: While points for pneumonia and shingles vaccines are added at age 65, points for mammograms and pap smears are removed at age 71, since they’re no longer recommended in that age range.4, 5

No matter where you are on your diabetes journey, Manulife Vitality offers tools and resources to help you live well, every day. You can earn more Vitality Points if you log your diabetes or prediabetes diagnosis in section 4 of the Vitality Health Review™ and complete the wellness activities listed below.

If you are living with prediabetes:

  • Annual doctor visit (200 points)
  • Flu shot (600 points)

If you are living with type 1 or type 2 diabetes:

  • Annual doctor visit (200 points)
  • Annual eye exam (200 points)
  • Annual foot exam (200 points)
  • Annual kidney function Test (200 points)
  • Flu shot (600 points)
  • Healthy or improved HbA1c result (up to 3,000 points)

Vitality Plus vs. Vitality Go rewards

Are you ready for the really fun stuff? Here are all the valuable rewards you can get from popular brands, depending on your membership type.

Comparison of Manulife Vitality Plus and Vitality Go
  Manulife Vitality Plus Manulife Vitality Go
Insurance discounts
Insurance savings2

Save 10% on annual premiums or cost of insurance in your first year and up to 15% in subsequent years if you have Family Term with Vitality Plus or Manulife UL with Vitality Plus.

Save 5% in your first year and up to 10% in subsequent years with health and dental plans.

 N/A
Fitness trackers & wearables
Apple Watch3 Earn a free or discounted Apple Watch. N/A
Garmin Free vívosmart® 5 or 30% off other models and Garmin Smart Scale. 30% off select models and Garmin Smart Scale.
Fitbit Free Fitbit Inspire 3™, or up to 40% off select products. Up to 40% off select products.
Oura Ring 15% off Oura Ring 4. 10% off Oura Ring 4.
WHOOP $40 off a 12- or 24-month membership, plus save 20% on apparel and accessories. $40 off a 12- or 24-month membership, plus save 20% on apparel and accessories.
Manulife Vitality rewards
Health screening – ExamOne® Free at-home paramedical screening. N/A
GoodLife Fitness 25% off individual one-year membership. N/A
Orangetheory Fitness® Save up to $60 per month on membership. N/A
Les Mills On Demand 30-day free trial & special rates on monthly subscriptions. 30-day free trial & special rates on monthly subscriptions.
adidas Save up to 30% off sportswear. Save 15% off sportswear.
HelloFresh Up to $154 in savings per program year. N/A
Gift cards from popular brands Win from active rewards. Win from active rewards.
Amazon $99 gift code for the value of a one-year Prime membership or use towards purchases on Amazon.ca. N/A
Expedia Save up to 50% on two bookings per program year.* Save 10% on 1 booking per program year.
Vitality® dividend The potential for a Vitality® dividend each year, based on your Vitality Status (only applicable to members with Manulife Par with Vitality Plus).** N/A

Check out our program partners

Our awesome program partners offer tons of rewards for your healthy habits. It’s like a pat on the back for a job well done – but one that can give you hundreds of dollars in savings on popular brands!

Filter by type

Active rewards and member offers:

Frequently asked questions

There are so many ways to earn Vitality Points! Right off the bat, you can earn 500 points by completing your Vitality Health Review and 1,000 by declaring you’re a non-smoker (if you are). Recording your physical activity with a wearable device can earn you up to 30 points per day, and even meditation and healthy sleep can pile up 10 and 5 per day, respectively.

For more, check out the “How many points for that?” chart above, or watch our “Points & rewards” how-to video.

To access your valuable rewards, simply log into your online account or open the app and click on Rewards. From there, choose the reward you want to redeem and follow the simple instructions.

If you’ve earned a gift card, open the app and you’ll see a big pink button at the top of the home screen that says “View your gift cards.” Click that and, voila: a list of your gift cards. Just click on the one you want to use and enjoy!

Vitality Points reset at the end of your program year – but the good news is you start off with 10% of your previous year’s total as a head start! So if you end the year with 5,000 points, you’ll start the next one with 500. And in that new program year you can start building up points to climb from status to status once again.

Insurance products are issued by The Manufacturers Life Insurance Company. The Vitality Group Inc., in association with The Manufacturers Life Insurance Company, provides the Manulife Vitality program. The Manulife Vitality program is available with select policies.

** Vitality® dividends are not available if your premium duration is pay to age 100.

1 Savings on insurance costs are in comparison to the same Manulife life insurance policy without Vitality Plus. The level of savings on insurance costs will vary based upon the Vitality Status achieved by the life insured. Savings on insurance costs are only available on Family Term with Vitality Plus and Manulife UL with Vitality Plus. Manulife Par with Vitality Plus offers the potential for Vitality Dividends.

2 Savings on insurance costs are in comparison to the same Manulife life insurance policy without Vitality Plus. The level of savings on insurance costs will vary based upon the Vitality Status achieved by the life insured. Savings on insurance costs are only available on Family Term with Vitality Plus and Manulife UL with Vitality Plus. Manulife Par with Vitality Plus offers the potential for Vitality Dividends. Maximum savings on Manulife Vitality with health and dental insurance plans is 10%.

3 Free Apple Watch refers to Apple Watch SE with $0 initial payment (plus tax) and $0 monthly pay

3 Free Apple Watch refers to Apple Watch SE with $0 initial payment (plus tax) and $0 monthly payments earned by accumulating 500 Vitality Points through Standard or Active Workouts every month for 24 months.

Initial payment does not include applicable taxes or upgrades which may include cellular models. Tax on initial payment is based on retail value of Apple Watch. Apple Watch Ultra 2, Apple Watch Series 10, and Apple Watch SE require iPhone Xs or later with iOS 18 or later. Wireless service plan required for cellular service. Contact your service provider for more details. Connection may vary based on network availability. Check apple.com/watch/cellular for participating wireless carriers and eligibility. See support.apple.com/en-us/HT207578 for additional setup instructions. Eligibility for specific rewards or participation in specific reward programs may vary. Apple Watch and iPhone service provider must be the same. The full value of the Apple Watch SE is $329, which is comprised of monthly payments of $13.70 per month over 24 months. The full value of the Apple Watch Series 10 is $549, comprised of an initial payment of $220 plus tax, then monthly payments of $13.70 per month over 24 months. The full value of the Apple Watch Ultra 2 is $1,099, comprised of an initial payment of $770 plus tax, then monthly payments of $13.70 per month over 24 months. Each monthly payment can be reduced to as little as $0 depending on how many Vitality Points you earn. Apple is not a participant in or sponsor of this promotion. Apple Watch is a trademark of Apple Inc. All rights reserved. 

4 bccancer.bc.ca, “Who Should Get a Mammogram?” 2023.

5 bccancer.bc.ca, “Who Should Get Screened?” 2023.

6 Answer a skill-testing question correctly to win any award from the Vitality Wheel and Vitality Squares.

Eligibility for rewards may change over time and are not guaranteed over the full life of the insurance policy.

GoodLife Fitness® and GoodLife Fitness are trademarks or registered trademarks and are used under license. ExamOne is a registered trademark of Quest Diagnostics.

Amazon.ca is not a sponsor of this promotion. Amazon.ca Gift Cards ("GCs") are redeemable only for eligible products on Amazon.ca. Return policies for products are available on Amazon.ca. Except as required by law, GCs cannot be reloaded, resold, transferred for value, redeemed for cash or applied to any other account. To view a GC balance or for more information about your GC, visit "Your Account" on Amazon.ca or contact us at www.amazon.ca/contact-us. GCs cannot be used to purchase other GCs. Amazon is not responsible if a GC is lost, stolen, destroyed or used without permission. For complete terms and conditions, see www.amazon.ca/gc-legal. GCs are issued by Amazon.com. ca, Inc., a Delaware corporation. No expiration date or service fees.

Members who have reached Platinum Status and complete your Vitality Health Review (VHR) for three consecutive years are automatically eligible to receive an Amazon gift code in an amount equivalent to the current cost of a one-year Prime membership as of January 1, 2024. Cost of tax not included.

You must redeem your Amazon gift code and agree to the Amazon Prime Terms and Conditions to qualify for Amazon Prime membership. Your Amazon gift code can be applied towards the payment of your Amazon Prime membership or other Amazon.ca purchases. If, at the time of renewal, the balance remaining on your gift-code does not cover the cost of your Prime membership, your credit card will be charged the remaining balance.

Membership automatically renews for the membership fee in effect at the time of renewal plus applicable taxes. You may cancel at any time by visiting Your Account and adjusting your membership settings. Valid credit card required at time of registration if Amazon does not have one on file. Amazon gift codes cannot be transferred or resold. For more information about Amazon Prime, visit amazon.ca/prime. Amazon.com is not a sponsor of this promotion. All Amazon ®, ™ & © are IP of Amazon.com, Inc. or its affiliates.

You are automatically eligible for an Amazon Prime membership after you reach Platinum status and complete your VHR three years in a row. For each successive year, completing these achievements means an additional year of Prime membership.

Fitbit and the Fitbit logo are trademarks or registered trademarks of Fitbit in the U.S. and other countries.

New Les Mills on Demand members will be billed after their free trial but can cancel future payments at any time.

You must have an up-to-date WHOOP membership and use an iOS device to earn Vitality Points with WHOOP. All WHOOP memberships automatically renew as an annual membership at the then current price. The apparel and accessories discount is not applicable to SportFlex bands, batteries, or packs. Additional fees for shipping WHOOP band or apparel and accessories and tax are dependent on location.

Eligible members can earn a discount on online purchases only at adidas.ca, for up to $1000 per coupon code. The amount of discount for Plus members will vary based upon Vitality Member’s Vitality Status (Bronze -15%, Silver - 20%, Gold - 25%, Platinum - 30%). Go members can earn 15%, regardless of status. Some exclusions apply. See adidas.ca for details.

Offer good for 15%, 20%, 25% or 30% off full price items adidas.ca and adidas.ca/fr. Enter code at checkout to apply discount up to $1000. One use per customer. Offer cannot be combined with other offers, additional coupons, or discounts. Offer is not valid on prior purchases. Offer not valid for cash. While quantities last. Exclusions apply, including but not limited to: 4D, Select Ultraboost, Pharrell x adidas, Disney, adizero adios pro, Human Made, limited edition Originals, Select Samba, Select Gazelle, Select Campus, Select NMD, Select Stan Smith, Select Superstar, Gift Cards and purchases on the Confirmed App. Valid on domestic Canadian orders only. adidas reserves the right to change terms and conditions, substitute offer of equal or greater value and end offer at any time without notice. Void where prohibited or restricted by law.

One offer per household for new customers only. You'll receive 50% off your first box plus free shipping on your first box (valued at $9.99 or $19.99 if you are in Newfoundland). Deal valid with the purchase of a 2 or 4-person meal plan where HelloFresh delivers in Canada. Upon redemption, you will be enrolled in an auto-renewing subscription which you may cancel at any time, in accordance with our Terms and Conditions. Please check HELLOFRESH.ca for more information. The HELLOFRESH trademark and family of associated marks are owned by affiliates of HelloFresh Canada Inc. and used under license.

Garmin and vívosmart are registered trademarks of Garmin Ltd. or its subsidiaries.

Oura Membership required for access to the complete suite of features and to earn Vitality Points with Oura Ring – 1 month included for new members, $7.99 CAD/month (before tax) afterwards – The Oura Membership automatically renews each month until canceled in accordance with the Oura Terms of Use available at https://ouraring.com/terms-and-conditions. This Oura Ring offer cannot be combined with other offers from Oura. Oura Ring products and services are not medical devices, and are not intended to mitigate, prevent, treat, cure, or diagnose any disease or condition. If you have any concerns about your health, please consult your doctor.  Vitality members can earn Vitality Points for Meditation and Healthy Sleep with the Oura Ring. iOS users can also earn Vitality Points for workouts through heart rate, steps, and Active Calories. © 2025 Oura Health Oy. All Rights Reserved. ŌURA and OURA and Ō are trademarks of Oura Health Oy and may not be used without permission.

You are automatically eligible for an Amazon Prime membership after you reach Platinum status and complete your VHR three years in a row. For each successive year, completing these achievements means an additional year of Prime membership.

* Expedia and the Expedia Logo are either registered trademarks or trademarks of Expedia, Inc. in the United States and/or other countries. All other trademarks are the property of their respective owners.

Conditions apply. Contact a studio near you for full details. Orangetheory® and other Orangetheory® marks are registered trademarks of OTF IP Holder, LLC. © Copyright 2025 OTF IP Holder, LLC and its affiliates.

Vitality, Active Rewards, Vitality Wheel, Vitality Status, Vitality Squares, Viality Check, Vitality Health Review and Vitality Points are trademarks of The Vitality Group International Inc., and are used by The Manufacturers Life Insurance Company and its affiliates under license. Manulife, Stylized M Design, and Manulife & Stylized M Design are trademarks of The Manufacturers Life Insurance Company and are used by it, and by its affiliates under license. Manulife P.O. Box 396, Waterloo, ON N2J 4A9. To speak with a Manulife representative, call 1 888 626 8543.