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Empowering employees and strengthening organizations
Investing in women’s and family health is more than a benefit – it can be a strategic advantage. Gaps in health care can directly impact workplace productivity, retention, and overall well-being1.
Our women’s and family health product, powered by Maven®, a global leader in digital health, helps close these gaps with 4 evidence-based programs addressing family building, maternity, parenting, and midlife health.
Did you know?
96% of employees are more loyal to companies who offer fertility and family building support.4
Four programs with proven impact
Support is available across 4 key health areas – offered individually or bundled to align with your organization’s goals.
Fertility & Family Building
Inclusive support for family building journeys, including:
- conception care plans
- male fertility education
- specialized transgender and nonbinary guidance
- IUI and IVF support
- adoption and surrogacy coaching
- managing mental health
30% of people struggling to conceive achieve pregnancy without further medical intervention after engaging in the program.4
Maternity & Newborn Care
Comprehensive support, including coaching and guidance from pregnancy to postpartum and return-to-work, addressing:
- pregnancy options
- postnatal and newborn care
- doula support
- return-to-work coaching
- lactation consulting
- miscarriage and loss
94% return to work after parental leave4
Parenting & Pediatrics
Expert support for navigating childhood development years, including:
- pediatric care
- parent coaching
- special needs support
- developmental milestones
- childcare navigation
- behavioral management
68% of appointments occur after work hours4 and 43% of members in this program identify as male.4
Menopause & Midlife Health
Tailored support for women and men navigating hormonal changes, health concerns, and midlife transitions—empowering them with the resources and guidance to thrive, across:
- perimenopause
- menopause
- post menopause
- male midlife health
- understanding treatment options
- career coaching
55% experienced less anxiety and 41% reported better sleep.4
What’s included in the program?
Employees receive comprehensive, specialized support tailored to their evolving needs – available anytime, even at 2 a.m.
Services include:
- Unlimited virtual appointments and messaging with 30+ types of specialists, including OB-GYNs, mental health providers, pediatricians, career coaches, sleep coaches, and more!
- 1:1 guidance from a dedicated care advocate.
- Care plans tailored to individual needs, goals, and life stage.
- Diverse care teams:
- Support in 35+ languages
- 11% identify as LGBTQIA+
- 40% identify as BIPOC
Participants average 15+ monthly touch points engaging with the program.
"Knowing that I have a care team to help during my pregnancy and transition through postpartum to return-to-work and parenting makes the entire experience so much easier and less scary. I can't wait to utilize more of the Maven benefits to support my growing family. The full cycle of support from Maven is truly life-changing in setting up families for a happy future."
Mo, Maven customer
July 2022
Healthy employees drive healthy organizations
Get started
To learn more, or make changes to your benefits plan, please contact your Manulife representative.
Contact a representative
With a benefits plan powered by Manulife, every action can help build towards a healthier future.
Frequently asked questions
Women and families face growing disparities in health care access, treatment, and outcomes1. These gaps can lead to physical, emotional, and financial stress that impact overall well-being.
Addressing these health issues can positively impact workplace well-being and employee satisfaction. Providing specialized support can improve retention2, reduce absenteeism1,3, and help support a more engaged workforce1,3.
Family growth coverage typically focuses on reimbursing costs for fertility services like IVF, adoption, and surrogacy.
The women’s and family health product goes further by offering personalized, ongoing wraparound support tailored to the diverse health needs of women and families. It complements existing coverage to help employees navigate fertility, pregnancy, parenting, and midlife to help strengthen your benefits strategy.
Our women’s and family health product offers comprehensive, personalized 1:1 support through an end-to-end platform that helps address the diverse needs of women and families.
With 24/7 virtual access to a wide range of specialists, employees will have unlimited access to seamless and continuous care, setting it apart from one-off or short-term services.
*Please note: Availability may vary by client. Some program segments may not be accessible until early 2026.
1 McKinsley Health Institute, Closing the women’s health gap: A $1 trillion opportunity to improve lives and economies, Jan 2024
2 Moms at work, 2021 Maternity Leave Experience Report, 2021
3 Menopause and Work in Canada Report, 2024
4 Maven program data, based on aggregated member self-reported outcomes, substantiated by Milliman, 2025
5 Maven program data 2024
Maven is a registered trademark of Maven Clinic Co. All rights reserved.
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