Earn rewards and benefits with your insurance!

A points program for a healthier lifestyle

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Coverage and rewards

Really? An insurance plan that earns you rewards?

It’s true! What’s better than an insurance plan with points and rewards that help motivate you to achieve a healthier lifestyle?

With the Manulife Vitality program, you can earn Vitality Points™ through walks, workouts, bike rides – anything that gets you active and can be recorded with a wearable device. The points system also rewards you through meditation, healthy sleep, getting a vaccine, dental checkups, online courses and more.

You can turn those points into rewards and gift cards from our popular brands, plus savings on your insurance costs.1 You might even earn more in rewards than you pay for your insurance!

Enjoy exclusive rewards

Here’s what you can get (check out the "How it works" page for a Vitality Go/Vitality Plus rewards breakdown):

  • Wearable devices: Earn a free or discounted Apple Watch,3 Garmin or Fitbit device
  • Discounts: Feast your eyes on these rewards from our partners!
  • Gift cards: You can win gift cards from Tim Hortons, Starbucks, Walmart, Amazon.ca, Hudson’s Bay and Winners/Marshalls/Homesense

Check out our Manulife Vitality Rewards tool to see the discounts you could earn as a member, while improving your health and wellness.

Here's how it works

Get the app

Every Monday, through the Manulife Vitality app, you receive a new weekly personal Vitality Points goal unique to you and your progress. The goal changes over time to help keep you motivated and on track.

Get active

Over the next seven days, earn points from Standard and Advanced workouts, which give you points toward your Weekly Target.

  • Earn 20 Vitality points – Standard workout:
    • Walk 10,000 steps
    • Exercise for 30 minutes with a 60% maximum heart rate
    • 200 calories burned
    • 650 active calories (Apple Watch only)
    • Record or submit a home or gym workout
  • Earn 30 Vitality points – Advanced workout:
    • Walk 15,000 steps
    • Exercise for 45 minutes with a 60% maximum heart rate
    • 300 calories burned
    • 975 active calories (Apple Watch only)
  • Maximum 6,000 points per year can be awarded for these workouts

Spin

Once you reach your goal, you can immediately spin the Vitality Wheel2 in the Manulife Vitality app! Plus, you’ll get a chance to play Vitality SquaresTM each month, a game that also gives you the chance to win points and gift cards.2

Manulife Vitality Health Review app screenshot

Pile up your points!

Right out of the gate, you can get 500 points for completing your Vitality Health Review™. Then you can start earning more and more points.

Manulife Vitality app Active Rewards screenshot

Vitality Active Rewards™

The Vitality Active Rewards™ points system keep you motivated with a Weekly Target and a chance to win more Vitality Points™ and gift cards by spinning the Vitality Wheel™!

How many points for that?

Vitality Points Activity
500 points Vitality Health Review (VHR)
1,000 points Non-smoker declaration
4,500 points Vitality Check™
1,000 points Preventative health checks
700 points Online education
1,040 points Weekly goals check-in
100 points Certification (first-aid and CPR training)
6,000 points Physical activity
1,500 points Athletic events
500 points Meditation (HealthyMind™)
400 points COVID-19 vaccination
900 points Health sleep

+ bonus points with the Vitality Wheel™ and Vitality Squares™

How to get Manulife Vitality rewards and improve your status

You start out at Bronze Status, with 0 points. As you accumulate points, your status will improve:

3,500 points =
Silver Status

7,000 points =
Gold Status

10,000 points =
Platinum Status

3,500 points =
Silver Status

7,000 points =
Gold Status

10,000 points =
Platinum Status

At the end of each year, you get a kickstart of 10% of the previous year’s points.

It’s true: Manulife Vitality grows with you so you have a more personalized experience throughout your life! When you reach ages 65, 71 and 81, the way you earn points evolves to make it even easier for you to earn Vitality Points™ and rewards!

Here’s how Manulife Vitality grows throughout your life:
  Through age 64 At age 65 For ages 71-80 For ages 81+
New vaccines added (points can be earned once per lifetime)

N/A

  • Pneumonia (200 points)
  • Shingles (200 points)

N/A

N/A

Steps required per workout type
  • Light: 5,000
  • Standard: 10,000
  • Advanced: 15,000
  • Light: 5,000
  • Standard: 10,000
  • Advanced: 15,000
  • Light: 4,000
  • Standard: 8,000
  • Advanced: 12,000
  • Light: 3,000
  • Standard: 6,000
  • Advanced: 9,000
Workout minutes at 60% of max heart rate per workout type
  • Light: 15 minutes
  • Standard: 30 minutes 
  • Advanced: 45 minutes
  • Light: 15 minutes
  • Standard: 30 minutes 
  • Advanced: 45 minutes
  • Light: 10 minutes
  • Standard: 20 minutes 
  • Advanced: 30 minutes
  • Light: 10 minutes
  • Standard: 20 minutes
  • Advanced: 30 minutes
Calories burned per workout type
  • Light: 100
  • Standard: 200
  • Advanced: 300
  • Light: 100
  • Standard: 200
  • Advanced: 300
  • Light: 50
  • Standard: 100
  • Advanced: 150
  • Light: 50
  • Standard: 100
  • Advanced: 150

Here's a recap of how Manulife Vitality grows throughout your life:

At age 65

You can now earn 200 Vitality Points each for pneumonia and shingles vaccines (once per lifetime).

At age 71+

  • Fewer daily steps required to earn Vitality Points for the three workout types (Light, Standard and Advanced). Step requirements are lowered even further at age 81!
  • Fewer daily workout minutes required for the three workout types.
  • Fewer daily active calories burned required for the three workout types.
  • Blood pressure target has been lowered, so it’s easier to earn 1,000 Vitality Points as part of your Vitality Check™.

Also at age 71, a lower blood pressure target comes into effect. If your blood pressure is equal to or below the healthy range of 140/90, you are eligible for 1,000 Vitality Points as part of your Vitality Check™. The healthy range before age 71 is 120/80.

Note: While points for pneumonia and shingles vaccines are added at age 65, points for mammograms and pap smears are removed at age 71, since they’re no longer recommended in that age range.4, 5

Frequently asked questions

There are so many ways to earn Vitality Points! Right off the bat, you can earn 500 points by completing your Vitality Health Review and 1,000 by declaring you’re a non-smoker (if you are). Recording your physical activity with a wearable device can earn you up to 30 points per day, and even meditation and healthy sleep can pile up 10 and 5 per day, respectively.

For more, check out the “How many points for that?” chart above, or watch our “Points & rewards” how-to video.

To access your valuable rewards, simply log into your online account or open the app and click on Rewards. From there, choose the reward you want to redeem and follow the simple instructions.

If you’ve earned a gift card, open the app and you’ll see a big pink button at the top of the home screen that says “View your gift cards.” Click that and, voila: a list of your gift cards. Just click on the one you want to use and enjoy!

Vitality Points reset at the end of your program year – but the good news is you start off with 10% of your previous year’s total as a head start! So if you end the year with 5,000 points, you’ll start the next one with 500. And in that new program year you can start building up points to climb from status to status once again.