Join us in revolutionizing benefits in Canada. Introducing Manulife Vitality – employee health improvement

Manulife Vitality for group benefits is designed to improve your employees’ health – using proven behavioural science to make them healthier. This is the first evidence-rich program of its kind in Canada.

Coming soon

Starting in 2019, many employees across Canada with Manulife Group Benefits Extended Health Care coverage* will begin to receive the core Manulife Vitality program – at no charge. Programs like this core option have shown to lead to a significant increase in physical activity1.

How is this possible? Through proven leading-edge health technology.

Here's the proof

Vitality has proven its program over the past 20 years, and is now in 18 countries, with 8 million members across the globe. No other program in Canada has this history and science behind it.

Know your health

84% of members say their Vitality Age motivates them to improve their habits2

Improve your health

85% say Vitality is personalized to them as they strive toward their goals2

Enjoy the Rewards

34% more people may engage in healthy activities long-term as a result of Vitality incentives3

REAL, measurable results for your organization

The more employees engage with Manulife Vitality, the greater the benefit to your organization.

They’ll get healthier and increase in Vitality status – and Vitality status has a proven correlation to factors such as workplace satisfaction, job performance, and absenteeism.4

Source: Vitality 12-month cohort analysis of early adopting clients with Active Rewards only and Active Rewards + wearable reward program (September 2015 – September 2016)
2 2017 Vitality Happiness Calibrator Member Survey
3 2017 Vitality Engagement Study
4 Vitality data from a completed 12-month program year measuring employee members who were eligible for the Vitality program the full 12- month program year. Clients with non-12-month program years have been excluded from the data. Data as of 12/1/2015.

*With some exceptions, Manulife Vitality will be available for members on an employer-sponsored group benefits plan with extended health care coverage in 2019.
The Vitality Group Inc., in association with The Manufacturers Life Insurance Company, provides the Manulife Vitality program. Vitality is a trademark of Destiny Health Inc., and is used by The Manufacturers Life Insurance Company and its affiliates under license. Manulife and the Block Design are trademarks of The Manufacturers Life Insurance Company, and are used by The Vitality Group and its affiliates under license.


Talk to your Manulife Representative to learn more about Manulife Vitality for group benefits.

What behavioural economics has to teach us about creating a healthier Canada

A true revolution in health will depend on our success in motivating and supporting Canadians to become more active. We owe it to our nation.

Read the article from Donna Carbell
Portrait of Donna Carbell