Decisions made easier,
Lives made better.
Lives made better.
At Manulife, our Impact Agenda is an always-on commitment to drive better outcomes for our customers, our communities, and the world we share. We believe collective action can accelerate change and, by collaborating with like-minded partners, we can make a meaningful impact.
Our Guiding Principles
Our Impact Agenda guides how we put purpose into action. Rooted in our mission and values, it focuses on areas where we can create a meaningful difference and where progress in one area can spark positive change in others. It reflects the needs of the people we serve and the communities in which we live and work.
A new commitment to longevity
In late 2025, in support of our strategic priority to empower customer health, wealth, and longevity, we launched the Manulife Longevity Institute—a $350 million commitment through 2030 to drive action on helping people live longer, healthier, and more financially secure lives.
A Community of Caring
+$35.8M
in total community investment globally
22,841 hours
volunteered by colleagues in Canada
$4.1M
contributed to charitable and nonprofit organizations by our colleagues in Canada donating $2.2M, and an additional $1.9M donated through Manulife’s matching program
Prioritizing health and well-being
unlocks life’s potential, enabling people to live fuller and more prosperous lives at any age
Partners in health
Cleveland Clinic Canada
Cleveland Clinic Canada came on board as Medical Director for Manulife’s Group Benefits in 2023. Since then, it has helped us fine-tune our products and services, while helping our more than 5 million group benefits customers manage their health and navigate the health-care system.
Our featured partnerships
PaRx
Manulife became the first life and health insurer globally to support a national nature prescription program. PaRx, the BC Parks Foundation’s globally recognized initiative, enables health-care professionals to prescribe time in nature to improve patient health. Through the partnership, more than 670,000 participants have already been connected to nature for their health, which has been proven to bring an improved sense of belonging, resilience, and stronger social connection.
Diabetes Canada
A national program presented by Manulife, In the Kitchen with Diabetes Canada delivers a high-quality, no-cost educational experience focused on practical behaviours for long-term diabetes management through free, virtual cooking classes. The program engaged more than 10,200 participants and drove meaningful outcomes -90% plan to improve their diabetes management, 86% feel confident planning healthy meals, and 91% have made or plan to make the recipes that they learned -reinforcing the impact of Manulife-supported, community-driven education.
La Fondation Jeunes en Tête
The Quebec-based organization is dedicated to preventing psychological distress among youth aged 11 to 18 through education, awareness, and community support. Powered by Manulife, Jeunes en Tête created and launched a four-episode podcast in collaboration with two other Quebec-based LGBTQ+ nonprofits exploring the themes of inclusion, belonging and identity for LGBTQ+ teens, generating 3.5 million impressions. Ongoing funding will help expand the foundation’s Mental Health Awareness program across Quebec.
FitSpirit
We support FitSpirit’s mission to help young women and girls live more physically active lives through extracurricular, multisport teams offered in high schools across Quebec. As the presenting sponsor of the FitSpirit Celebrations, Manulife is part of bringing together more than 7,000 teenage girls across five Quebec cities to discover a wide range of physical activities. Our partnership places a strong focus on First Nations programming, playing sports and exercise more accessible to Indigenous girls aged 12 to 17 and supporting inclusive opportunities for movement and well-being.
Phoenix Youth Programs
The nonprofit, community-based organization is dedicated to helping youth aged 11 to 24, along with their families and communities, across multiple locations in Halifax. Through our partnership with Phoenix Youth and Family Therapy, Manulife helps provide free, early mental health support to young people experiencing emotional and social challenges. The program focuses on therapeutic care through close collaboration with families and schools, helping youth to build resilience, strengthen support networks, and foster healthier, more connected communities.
To learn more about all of the organizations we support visit our community investment page.
Featured customer solutions and exclusive products
Manulife Vitality program
Available on select individual insurance products in Canada, Manulife Vitality is a health and wellness program that rewards members for making healthier decisions. In 2025, we made several enhancements to increase engagement and bring better health to even more Canadians.[
Manulife Group Benefits
The Manulife Mobile app is making it easier for members to access their coverage, check balances, submit claims, and connect with customer service agents via a live chat feature. It also provides educational programs that can help members understand their benefits and increase their knowledge about healthy habits and lifestyles.
Supporting financial resilience fosters
fosters confidence, security, and pathways for growth across every unique life journey.
Our featured partnerships
University of Waterloo
We’ve partnered with the University of Waterloo, a global leader in experiential learning, with a strong focus on advancing diversity and inclusion in technology. A key part of our support is the Women in Computer Science (WiCS) program, which provides mentorship, learning opportunities, and community to help increase the number of women pursuing and thriving in technology and AI careers.
To advance this goal, Manulife’s Campus Recruitment team, Community Investment team and our Women in Tech colleague group, worked with the university to host the Empowering Future Innovators Connect event, where colleagues shared their career journeys to inspire emerging tech talent.
Toronto Region Immigrant Employment Council
We support the Toronto Region Immigrant Employment Council (TRIEC), which is rooted in the belief that when immigrants prosper, everyone benefits. TRIEC helps with meaningful employment opportunities across the Greater Toronto Area connect with skilled newcomers to make the most of a culturally diverse workforce by leveraging their experience and talent.
Manulife colleagues participate in TRIEC’s mentoring program, and our funding helps expand resources and create additional mentoring opportunities—particularly within the healthcare sector. TRIEC and Manulife also co-organized a Women-Only Networking Event, welcoming newcomer professionals to gain firsthand insights from Manulife leaders—many of whom are immigrant women themselves—through a panel discussion about career growth, leadership, and inclusion.
Anishnabeg Outreach
Anishnabeg Outreach (AO) is a centre for Indigenous healing through culturally grounded programs that teach best practices for economic development, training and employment on reserves. Through funding, we helped establish an Indigenous Farm Training Program. It advances Indigenous food sovereignty, land reclamation, and local food security by equipping individuals with the knowledge, skills and resources to become successful farmers. Over the long term, the program contributes to meaningful employment, healthier food options, and sustainable farming practices.
Featured customer solutions and exclusive products
Manulife Life Lessons Scholarship program
This program provides financial support to students who’ve experienced the death of a parent or guardian who did not have life insurance. These $10,000 scholarships help cover the cost of post-secondary education at a critical time in these students’ lives. Now in its eighth year, this program has awarded close to one million dollars in post-secondary funding to 86 Canadian students.
Smart$ense
It’s never too early to teach kids about money and help them build financial knowledge. That’s why we created, Smart$ense, an age-appropriate resource that helps kids aged 6 to 18 years learn financial basics and build the foundation for positive money habits.
Manulife Bank
In 2025, we continued to improve customer and advisor experience by simplifying banking processes and expanding digital capabilities. We resolved 107 customer and advisor irritants, up from 32 in 2024, and introduced 144 digital enhancements.
Financial Resilience and Longevity Report
For the past five years, we’ve surveyed workers and retirees to gain insight into how people feel about their finances today, and their ability to fund and enjoy their retirement. We shared this insight with our financial partners and plan sponsors, so that together we can help individuals take steps to build financial resiliency throughout their lives.
Our personalized member engagement program
Available to retirement plan members, the engagement plan delivers a robust, personalized experience with timely education, relevant recommendations, and targeted guidance—helping members improve their overall financial well-being and strengthen their retirement readiness.
Contributing to a healthier planet
strengthens the systems that sustain life and creates possibilities for generations ahead
Climate Action
Manulife’s Climate Action Plan
In 2021, we released our Climate Action Plan. Since then, we’ve made progress across all three pillars of our plan— our Operations, our General Account Investments, and our Products and Services. We also released our Climate Action Implementation Plan Report, which details our approach to implementing decarbonization efforts across these three pillars, and outlines specific steps we are taking to achieve our targets.
Read more about our Climate Action Plan here.
Our Featured Partnerships
Concordia University
Through our partnership with Concordia, we fund the Manulife Sustainable Investment Practicum, which aims to become the national leader in the delivery of sustainable finance training for students and practitioners. The Practicum provides undergraduate business students with hands-on experience in managing a $4-million virtual equity portfolio that integrates environmental, social, and governance factors into its investment strategy.
Evergreen Canada
The national nonprofit transforms public spaces in cities across Canada to create healthier, more connected communities for people and the planet. Manulife supports several Evergreen initiatives to help build a more sustainable future, including a bike repair, reuse, and education program; nature-based programming at Evergreen Brick Works; and the development of Evergreen’s Public Space Evaluation (Placemaking) Toolkit. This free toolkit gives communities practical, data-based guidance to measure impact, assess opportunities, and better understand the real value of public spaces.
Nature Conservancy of Canada (NCC)
We partnered with the Nature Conservancy of Canda (NCC) on the Big Backyard BioBlitz, giving people the opportunity to connect with nature while contributing valuable citizen-science data by reporting the flora and fauna around them. More than 6,000 participants generated more than 59,000 observations of at least 6,000 species. All this data strengthens NCC’s conservation tools and allows experts to map species distributions, track ecological change, and identify potential climate-driven shifts in plants and wildlife.
Vancouver Food Runners
We support the Vancouver Food Runners, a community-driven organization that believes good food belongs on plates—not in landfills. Through an innovative app, the organization connects businesses that have surplus food with nonprofit partners and mobilizes volunteers to efficiently transport it to communities in need. Together, these efforts strengthen community connections and support a more sustainable, equitable food system.
Explore Impact in 2025
Download our Impact PDF
Explore more
Why doctors are prescribing time in nature
From mental health to building longevity, here’s why spending time outdoors is good for you.
How to master the art of longevity
Establishing better habits today can up the odds of a healthier tomorrow.
Why staying active is the real teenage dream
As many girls step away from sports during puberty, experts say rebuilding participation is key to lifelong health.