Vitality Age™ Reveal video - Sandy
Transcript
Introduction
This video provides information and tells a story of a woman named Sandy. Sandy's husband had a disease. Because of that, she didn’t have time to take care of herself. With the help of Manulife Vitality, she's ready for a change to be better and to have a longer and healthier life.
On screen
Manulife end slate appears at the first scene of the video then fades out after. Then, a clip of a wall filled with family portraits pans to the left then a text appears saying, “We all have a unique story.” Text fades in at the center as well, together with the background music. As the clip pans to the left, the text “We all have a unique story.” fades out, then “And our stories can impact our health.” fades in at the center.
On screen
A white background fades in. The text “Manulife recognizes this” fades in the center followed by “and wants to help Canadians live healthier for longer.” appearing below it and fading out after. The text “We spoke to people about their lives to understand how their habits can unknowingly impact their health." fades in.
On screen
A clip of Sandy entering a room appears, then the text “This is Sandy’s real story.” fades in at the center and eventually fades out after. As Sandy walks into the room, she stops and Is in shock when she saw the portraits. She points out a portrait and started to speak.
VO
Sandy: John was my husband, our marriage vows said…
On screen
A medium shot of Sandy appears as she continues to speak.
Sandy: My lover and my best friend, all of those things apply.
On screen
A clip of her portraits with her husband appears and pans down as she speaks.
VO
Sandy: We met in second year university. Last year in January we knew something was not right with John and…
On screen
Medium and close-up shots of Sandy appear and she continues speaking.
Sandy: by March, we knew that he had terminal cancer. He started to have breathing problems and we ended up back in the hospital and nine days later, he was dead.
On screen
A clip of Sandy standing and looking at her family portraits appears as she continues to speak.
VO
Sandy: Nobody expected it, the doctors hadn’t expected it.
On screen
Medium and close-up shots of Sandy appear as she speaks.
Sandy: Last year, I was the director. I directed everything. I made sure that everybody knew what was going on. I made sure John felt safe. No time to look after this, to take care — it was okay, it was what had to be done… It was what had to be done.
On screen
A wall of a family portrait appears and pans to the right.
VO
Sandy: I’ve gone through life always feeling much younger than I am, always feeling much younger than I am — being taken from much younger than I am.
On screen
Medium and close-up shots of Sandy appear as she continues to speak.
Sandy: I need to keep myself healthy, I need to make sure that I’m ok. So, my number one goal is to lose some weight in a healthy, positive way.
On screen
A white background fades in. Then, the text “It’s time to reveal Sandy’s Vitality Age ™.” appears at the center of the screen followed by “A better representation of your true age based on your personal health choices.” below it. Both texts fade out after.
On screen
A clip of Sandy standing at the left side appears while animated graphics with the text “birth age”, the number “59”, and a green graphic circle around the texts all appear beside her. The “birth age” text fades out, while the numbers start to count down. The green graphic circle around it animates then.
On screen
The green graphic circle stops animating when the countdown stops at number “71”. The “Vitality age ™” text fades in on top of “71”as Sandy speaks.
Sandy: Oh? Hmmm... Surprised.
On screen
A close-up shot of Sandy appears as she speaks.
Sandy: I’m not happy with that number. But there’s probably some things that I can do to-- to keep moving forward and make sure that that number isn’t a reality.
On screen
A medium shot of Sandy appears as she speaks.
Sandy: I’d be really interested in knowing more about what I can do to reach the goals that I’ve set up for myself and perhaps to create some other goals that I haven’t prioritized for myself 'cause I don’t really know what I'm needing to do next.
On screen
A white background fades in, then the text “To help Sandy reach her goals, we offered him Manulife Vitality” fades in as well at the center of the screen followed by “A program that rewards you for everyday things you do to live a longer, healthier life.” below it, and fades out after.
On screen
A close-up shot of Sandy appears as she speaks.
Sandy: 'Cause I need to keep living my life, need to keep moving forward, need to be better.
On screen
A clip of Sandy’s family portraits appears and pans to the left as she speaks.
VO
Sandy: Need to be here for my kids. Need to be here for me.
On screen
A white background fades in, then the text “What healthy choices will you make to live better for longer?" appears at the center of the screen.
On screen
A green background fades in followed by the appearance of the text “Click here to learn more about Manulife Vitality.” at the center together with the Company disclosure at the bottom stating:
“The Manufacturers Life Insurance Company (Manulife). The testimonial provided by Sandy is true. Sandy was provided compensation to participate in this campaign. The Vitality Group Inc., in association with the Manufacturers Life Insurance Company, provides the Manulife Vitality program. Vitality and Vitality age™ are trademarks of Vitality Group International, Inc., and are used by the Manufacturers Life Insurance Company and its affiliates under license. Eligibility and availability of rewards are not guaranteed and may change over time. Insurance provided by the Manufacturers Life Insurance Company. The Vitality Group Inc., in association with The Manufacturers Life Insurance Company, provides the Manulife Vitality program. Manulife, Manulife & Stylized M Design, and Stylized M Design are trademarks of the Manufacturers Life Insurance Company, and are used by it, The Vitality Group and its affiliates under license. PO Box 2580, STN B Montreal QC H3B 5C6. Accessible formats and communication supports are available upon request. Visit Manulife.ca/ accessibility for more information.
Website: www.manulife.ca | Telephone: 1-888-220-5212”
The text “Click here to learn more about Manulife Vitality” fades out. Finally, the Manulife end slate logo fades in above the Company disclosure.