Manulife Vitality

Get insurance. Get healthy. Get rewards.

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What does it mean to be a Manulife Vitality member?

Did you know insurance can actually be fun? It’s true! When you have insurance with Manulife Vitality, you have insurance like no other. It’s more than financial protection – it rewards you for healthy lifestyle choices that may already be part of your life!

Whatever your age or fitness level, you can walk, run, swim, bike, sleep, meditate – even vaccinate – your way to rewards like gift cards, discounts on popular brands, earning a free Apple Watch1 and savings on the cost of your insurance.2

We want Canadians to live longer, healthier lives. That’s why you can enjoy Manulife Vitality on virtually all our life insurance products, as well as Flexcare® and FollowMe™ Health and Dental Insurance.

Ready to find out how it works?

Here are the potential annual savings on popular brands that can be yours at each 
Vitality Status.3

With Bronze Status, you could earn $871 a year in rewards.

Bronze

Plus, earn gift cards from Vitality Wheel™ spins.4

With Silver Status, you could earn $1,191 a year in rewards.]

Silver

Plus, earn gift cards from Vitality Wheel™ spins4 and 2% insurance savings in Year 2 and beyond.

With Gold Status, you could earn $1,416 a year in rewards.

Gold

Plus, earn gift cards from Vitality Wheel™ spins4 and 10% insurance savings in Year 2 and beyond.

With Platinum Status, you could earn $2,118 a year in rewards.

Platinum

Plus, earn gift cards from Vitality Wheel™ spins4 and 15%5 insurance savings in Year 2 and beyond.

Get more and pay less with Manulife Vitality!

two people hiking in grassy field

Savings on insurance cost2

You’ll get 10% off the cost of your insurance5 in your first year and can increase your savings by practicing healthy habits.

person with sunglasses walking on an empty street

Savings on popular brands

Some savings are available right away and you can earn more savings and gift cards through your active lifestyle.

Person walking on sidewalk

A healthier lifestyle

Learn your Vitality Age™ – your biological age based on your health and wellness – and try to improve it by making smart choices. The more healthy habits you practice, the more Vitality Points™ you earn, and the greater your Vitality Status™.

How does Manulife Vitality compare to traditional life insurance?

There are two versions of Manulife Vitality. Vitality Go™ comes at no cost with all eligible plans6, while Vitality Plus™ gives you even more rewards – including the chance to earn a free Apple Watch1 – for a small monthly fee. Manulife Vitality with health and dental insurance is very similar to Vitality Plus.

Compare traditional life insurance versus life insurance with Manulife Vitality Plus
  Traditional life insurance Life insurance with Manulife Vitality Go Life insurance with Manulife Vitality Plus
Life insurance coverage ✓ ✓ ✓
Savings on insurance costs n/a n/a Up to 15% per year2
Complimentary wearable device n/a Savings on Garmin or Fitbit devices and WHOOP membership Complimentary Garmin or Fitbit, save on WHOOP membership, or earn a free Apple Watch1
Health screening – ExamOne® n/a n/a Free at-home paramedical screening
Savings from Expedia™, GoodLife Fitness, HelloFresh and Amazon Prime™ n/a n/a Yes!
Gift cards from popular brands n/a Available based on activity level Available based on activity level
Les Mills On Demand n/a 30-day free trial and special rates on monthly subscriptions 30-day free trial and special rates on monthly subscriptions
Learn more about Manulife Vitality rewards and points

Ready to become a 
Manulife Vitality member?

For Manulife Vitality with life insurance:
Contact your insurance advisor or let us find one for you.

Find an advisor

For Manulife Vitality with health and dental insurance:
You can purchase a plan directly here.

What do members have to say?

We’re here to cheer you on when it comes to saving you money through valuable Manulife Vitality rewards, and helping you live healthier. 
But don’t just take our word for it. Here’s what some Manulife Vitality members have to say about the program.

Sukhminder V

Download a transcript (PDF)

Balancing two young children and work was overwhelming for Sukhminder. Now he’s using the Manulife Vitality program to stay accountable to fitness, diet and mental health.

Leslie L

Download a transcript (PDF)

Fitness is a family affair for Leslie. She's using Manulife Vitality to keep active with her kids.

Rick Z

Download a transcript (PDF)

Because health is very important in his culture, Rick is using Manulife Vitality to show his children the importance of eating healthy and staying active.

Frequently asked questions

No. All biometric results will be sent to The Vitality Group for application to your Manulife Vitality account. Manulife does not have access to these biometric results and lifestyle information.

If you have a question about your Manulife Vitality account, you can contact the Customer Service Centre at Manulife. If your inquiry is about your biometrics or requires biometric information, you will be asked to provide consent for Manulife to access your biometric results. If you do not wish to authorize this access, the Manulife Customer Service Professional will engage an alternate servicing model with The Vitality Group directly, possibly through email or direct mail submission.

There are so many ways to earn Vitality Points! Here are just a few:

  • Walk at least 10,000 steps in a day
  • Complete at least 30 workout minutes in a day
  • Get a dental checkup
  • Get your flu vaccine
  • Complete your Vitality Health Review™
  • Meditate
  • Get healthy sleep

Earning points can get you a weekly spin of the Vitality Wheel ™4, which can earn you gift cards or more points.

Plus, as you pile up your points, your Vitality Status will increase, earning you more savings on insurance costs and on popular brands.

You can talk to your advisor and see if you qualify to convert your current life insurance plan to a product with Manulife Vitality.

Check out more frequently asked questions

Already a member?

Log in to Manulife Vitality

Download the Manulife Vitality mobile app.

Download on the Apple App Store

Get it on Google Play

1 Free Apple Watch refers to Apple Watch SE with $0 initial payment (plus tax) and $0 monthly payments earned by accumulating 500 Vitality Points through Standard or Active Workouts every month for 24 months.

Initial payment does not include applicable taxes or upgrades which may include cellular models. Tax on initial payment is based on retail value of Apple Watch. Apple Watch Ultra 2, Apple Watch Series 10, and Apple Watch SE require iPhone Xs or or later with iOS 18 or later. Wireless service plan required for cellular service. Contact your service provider for more details. Connection may vary based on network availability. Check apple.com/watch/cellular for participating wireless carriers and eligibility. See support.apple.com/en-us/HT207578 for additional setup instructions. Eligibility for specific rewards or participation in specific reward programs may vary. Apple Watch and iPhone service provider must be the same.  The full value of the Apple Watch SE is $329, which is comprised of monthly payments of $13.70 per month over 24 months.  The full value of the Apple Watch Series 10 is $549, comprised of an initial payment of $220 plus tax, then monthly payments of $13.70 per month over 24 months. The full value of the Apple Watch Ultra 2 is $1,099, comprised of an initial payment of $770 tax, then monthly payments of $13.70 per month over 24 months. Each monthly payment can be reduced to as little as $0 depending on how many Vitality Points you earn. Apple is not a participant in or sponsor of this promotion. Apple Watch is a trademark of Apple Inc. All rights reserved.

2 Savings on insurance costs are in comparison to the same Manulife life insurance policy without Vitality Plus. The level of savings on insurance costs will vary based upon the Vitality Status achieved by the life insured. Savings on insurance costs are only available on Family Term with Vitality Plus and Manulife UL with Vitality Plus. Manulife Par with Vitality Plus offers the potential for Vitality Dividends.

3 Bronze potential savings is based on purchase of an Apple Watch Ultra 2 with $0 monthly payments earned ($452 value), ExamOne health check ($120 value), $40 off WHOOP membership and 25% off the Ultimate GoodLife membership ($259.94 value). Silver potential savings is based on purchase of an Apple Watch Ultra 2 with $0 monthly payments earned ($452 value), ExamOne health check ($120 value), 25% off the Ultimate GoodLife membership ($259.94 value), $20 HelloFresh savings, $40 off WHOOP membership and maximum Expedia bookings at 15% off ($300 value). Gold potential savings is based on purchase of an Apple Watch Ultra 2 with $0 monthly payments earned ($452 value), ExamOne health check ($120 value), 25% off the Ultimate GoodLife membership ($259.94 value), $45 HelloFresh savings, $40 off WHOOP membership and maximum Expedia bookings at 25% off ($500 value). Platinum potential savings is based on purchase of an Apple Watch Ultra 2 with $0 monthly payments earned ($452 value), ExamOne health check ($120 value), 25% off the Ultimate GoodLife membership ($259.94 value), $148 HelloFresh savings, $40 off WHOOP membership and maximum Expedia bookings at 50% off ($1,000 value).   

4 Answer a skill-testing question correctly to win any award from the Vitality Wheel™.

5 Health and dental insurance premium savings are 2% at Silver, 5% at Gold and 10% at Platinum.

6 Eligibility requirements: Insured must have reached their 18th birthday by the time the policy is issued. Available on single life coverage only. 

Eligibility for rewards may change over time and are not guaranteed over the full life of the insurance policy.

New Les Mills On Demand members will be billed after their free trial but can cancel future payments at any time.

Amazon.ca is not a sponsor of this promotion. Amazon.ca Gift Cards ("GCs") are redeemable only for eligible products on Amazon.ca. Return policies for products are available on Amazon.ca. Except as required by law, GCs cannot be reloaded, resold, transferred for value, redeemed for cash or applied to any other account. To view a GC balance or for more information about your GC, visit "Your Account" on Amazon.ca or contact us at www.amazon.ca/contact-us. GCs cannot be used to purchase other GCs. Amazon is not responsible if a GC is lost, stolen, destroyed or used without permission. For complete terms and conditions, see www.amazon.ca/gc-legal. GCs are issued by Amazon.com. ca, Inc., a Delaware corporation. No expiration date or service fees.

You must redeem your Amazon gift code and agree to the Amazon Prime Terms and Conditions to qualify for Amazon Prime membership. Your Amazon gift code can be applied towards the payment of your Amazon Prime membership or other Amazon.ca purchases. If, at the time of renewal, the balance remaining on your gift-code does not cover the cost of your Prime membership, your credit card will be charged the remaining balance. Membership automatically renews for the membership fee in effect at the time of renewal plus applicable taxes. You may cancel at any time by visiting Your Account and adjusting your membership settings. Valid credit card required at time of registration if Amazon does not have one on file. Amazon gift codes cannot be transferred or resold. For more information about Amazon Prime, visit amazon.ca/prime. Amazon.com is not a sponsor of this promotion. All Amazon ®, ™ & © are IP of Amazon.com, Inc. or its affiliates.

Members who have reached Platinum Status and complete your Vitality Health Review (VHR) for three consecutive years are automatically eligible to receive an Amazon gift code in an amount equivalent to the current cost of a one-year Prime membership as of January 1, 2024. Cost of tax not included.

One HelloFresh offer per household for new customers only. You'll receive 50% off your first box plus free shipping on your first box (valued at $9.99, or $19.99 if you are in Newfoundland). Deal valid with the purchase of a 2- or 4-person meal plan where HelloFresh delivers in Canada. Upon redemption, you will be enrolled in an auto-renewing subscription which you may cancel at any time, in accordance with our Terms and Conditions. Please check hellofresh.ca for more information. The HELLOFRESH trademark and family of associated marks are owned by affiliates of HelloFresh Canada Inc. and used under license.

You must have an up-to-date WHOOP membership and use an iOS device to earn Vitality Points with WHOOP. All WHOOP memberships automatically renew as an annual membership at the then current price. Additional fees for shipping WHOOP band or apparel and accessories and tax are dependent on location.  

Fitbit, Fitbit Inspire 3 and the Fitbit logo are trademarks or registered trademarks of Fitbit in the U.S. and other countries.  

Garmin and Vivofit are registered trademarks of Garmin Ltd. or its subsidiaries.

GoodLife Fitness® and GoodLife Fitness are trademarks or registered trademarks and are used under license.

ExamOne is a registered trademark of Quest Diagnostics.

Expedia is not a participant in or sponsor of this promotion. Expedia and the Airplane Logo are either registered trademarks or trademarks of Expedia, Inc. in the United States and/or other countries. All other trademarks are the property of their respective owners.

Conditions apply. Contact a studio near you for full details. Orangetheory® and other Orangetheory® marks are registered trademarks of OTF IP Holder, LLC. © Copyright 2024 OTF IP Holder, LLC and its affiliates.

Insurance products are issued by The Manufacturers Life Insurance Company. The Vitality Group Inc., in association with The Manufacturers Life Insurance Company, provides the Manulife Vitality program. The Manulife Vitality program is available with select policies. Please consult your financial representative to learn more and find out if you qualify for this product. Vitality is a trademark of Vitality Group International Inc. and is used by The Manufacturers Life Insurance Company and its affiliates under license. Vitality, Vitality Age, Vitality Points, Vitality Status, Vitality Health Review, Vitality Wheel, Vitality Go and Vitality Plus are trademarks of Vitality Group International, Inc., and are used by The Manufacturers Life Insurance Company and its affiliates under license.

Flexcare and FollowMe are trademarks of The Manufacturers Life Insurance Company and are used by it, and by its affiliates under license Manulife, Stylized M Design, and Manulife & Stylized M Design are trademarks of The Manufacturers Life Insurance Company and are used by it, and by its affiliates under license.